Saturday, October 2, 2010
It has been long time since I wrote a post on this blog. Lately, I have been associated with a different routine that keeps me away from blogging. I just got a PDA for myself so that I can access the blogger world from anywhere.
Yesterday was like a charge up before I reach the theater for 'Friday show' (It has become a custom to watch movies on Friday as soon as they release). We were on heels to catch up the latest action flick Robot, which was running 15 mins ahead of our schedule.
Many of my colleagues, who never been to a Rajini's movie are thrilled seeing Rajini at 100x and hundreds at one point of time. At the end of the day, I am satisfied and decided to share my views on Indian Sci-fi and its economics.
Lets get into the topic from technical aspects. Shankar (Director), is known for his blockbuster movies like Hindustani, Boys, Shivaji to note. Shankar took almost 2 years to make this movie which probably was rolling in his mind from many years. The project is valued around Rs.150 Cr. He casted Rajini and Aishwarya as lead roles while music direction is kept with the old friend AR Rahman. Probably this is the best combo and only combo where revenue can surpass the production cost with ease.
When I suggest you to watch this movie definitely I don't check the parity watching Transformers and Robot in the same theater paying same amount. I simply want you to take note of a new beginning in the Indian film industry. Let us look into the economics in a broader way. What made Shankar release movie in Hindi? He credits his previous movie 'Shivaji' which created buzz in Bollywood and created some space for him to play. Did Shankar put special effort and compromise on some issues to get it 'U' certified? Shivaji's revenu was close to Rs. 200 Cr. where the amount of investment is nearly half. Definitely, Shankar needs a bigger arena to get good return for his producers.
Reviews and opinions are rolling on social networking & debates going on to 'rate the movie if you don't consider it as a comedy genre stuff'. Most of the time spent in making this movie would have gone in post production which is done by Far East Asian artists sitting elsewhere. The technology used in this movie is new to Indians. We have to pay a premium to get this work done by outsourcing. Keeping budget in mind, they have restricted themselves to the depth of technology. Certain effects and transitions are not appealing. But, this should not limit me to appreciate the project. Sufficient depth in science is not visible, may be the director is unaware or might felt heavy for his audience. I simply say it is an Indian built sci-fi and indigenous business product.
A thrust of this kind is required for Indian Film Industry which usually invests in love dramas. More movies of this genre would make this Graphics Designing Technology to come home. After all India is huge market for any product, 0.1% coverage of entire population can make a hue money :)
Go! Watch it! It's 'U' certified, so you can safely take your kids.
P.S. I chose Aishwarya Rai image on the wall instead of Rajini to mark the difference in thinking.
1 comments:
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