Triffin Paradox!

Sunday, February 20, 2011

Buzz It


Television industry is busy advertising their latest innovative LED TVs and 3D television. LED TVs and 3D TVs are supposed to be the most advanced ones giving the viewer a crystal clear clarity which he has never experienced before. These TVs come with a very high price.

It is interesting to note that these guys have a extravagant task of showing a LED TV clarity in CRT, which looks certainly impossible. Designing teams are trying their level best to slow down the motion, add light effects, pictures beyond the dimensions of the Television. 

Interestingly most of the advertisements by various companies look alike giving one inline with their competitor. In every case the concept designer chooses a fast moving object and exaggerates the stuff by bringing the picture out of the Television with umpteen Photoshop effects added to it.

It is the toughest thing to accept that most of the TVs in India are connected through Cable which has little clarity in supporting these advertisement. It looks like a paradox if there is anyway to show the stuff at considerably good speeds and impress the audience. May be it's time to think out of the box in advertising such equipments through an unsupported media. 


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